As President of Franchise System Advisors, Jeff Sturgis works with franchisors to help them evaluate, develop, implement successful franchise development strategies. Clients of FSA include start-up, emerging concepts and mature brands in segments such as Casual Dining, QSR, Fast Casual, Senior Care, Fitness, Home Services and Retail. While each project is unique to the client, most work involves improving and creating successful systems and processes to facilitate franchise growth.

Jeff has over 14 years of experience in the areas of franchise sales and development. Prior to founding FSA, Jeff spent 3 ½ years as the Vice President of Franchise Development for Fantastic Sams Hair Salons, a 1300 unit chain of full service hair salons and  4 ½ years as the Regional Vice President of FOCUS Brands, overseeing the franchise  sales activities of Carvel and Cinnabon. Jeff is a frequent speaker at and contributor to franchise industry events and publications;  is a member of the IFA Supplier Forum and on the Board of the New England Franchise Association